Dag van de Architectuur (Architecture Day) is a yearly event with activities like open days and tours. Dag van de Architectuur Groningen is traditionally combined with juried and public awards for the best buildings of the year.
The main graphic element in the visual identity is an icon that is both a house and an arrow. Although architecture often is seen as static, the architectual field is in fact quite dynamic. There are all kinds of interesting developments going on in the city of Groningen and these are often connected in a way. To visualize this, the arrow icons can point in different directions and 'react' to each other. Both print and the website get a new color each year.
Photography by Prima Focus.